Business
SEO Basics for Freelance Writers to Succeed in 2024

No one would argue if we described SEO as the oil that makes search engines run smoothly. It helps organize all the billions of pages online. At this point, it’s hard to find someone who doesn’t have an idea of what search engine optimization means or what it does. Everyone, especially writers and marketers, knows that SEO writing is one of the best ways to get the attention of your target audience and win them over to your side.
Today, there is more and more demand for SEO-savvy freelance writers, but the competition is also tough. This means you need to make yourself more attractive in the job market. How? By nailing SEO. Yet, even though there are tons of resources online already, figuring out where to start or what actually works can be a challenge. So, in this post, we are looking at the best starting point for the world of search engine optimization and share tips that will help you get tangible results for your clients.
What Is SEO Writing and Why Is It Crucial for Any Copywriter?
Writing takes many forms, but if you want to succeed at almost any of those – SEO writing should be your best friend. What makes it special? Search-engine-optimized content has a very specific and clear goal – getting ranked high in SERPs. For this, you have to create content that both provides value for your audience and satisfies Google’s requirements. And this requires a fine balance. This process involves a lot of steps, which may look extremely daunting, especially for a newbie. So why would anyone bother with it?
Well, just like businesses, freelancers also want to be noticed. This is how you get to attract clients at the end of the day. Turns out that SEO content writing is non-negotiable if you want to improve your online visibility as a brand or freelance writer. Whether you are writing for a client or for your own personal brand, you want your work to rank high in search engines, gain the right exposure, and attract more leads.
Think of it as a more sustainable way to get all the benefits of paid advertising but at a fraction of the cost or even for free. Of course, getting your content to rank is not an easy task. There are many equally good blogs, all jostling for the same spot. This is why so many freelance writers buy backlinks. Without link-building, your blog won’t rank fast (more on that later).
SEO Basics That Freelance Writers Must Know to Succeed in 2024
Every writer wants to get SEO conversions for their clients. While there are many aspects to consider, here is a breakdown of the most crucial SEO basics you need to succeed:
#1 Nail the Keyword Research to Know What You Should Aim For
Keyword research is the foundation of most SEO tactics. It is how you get to really understand your customers and learn what they struggle with and what they want to see online. You can use pretty much any SEO tool for this part, and it will help you uncover the specific phrases and search terms your target audience uses in their online searches.
It will also give you important insights about those keywords – like how popular and competitive they are, semantically related words that should be used next to your main keywords, and much more. Overall, there is simply no way to create quality content that resonates with your target audience and follows Google’s E-E-A-T without keyword research.
That’s why it is important to check what keywords you can target in your content. You can do it in any SEO tool (e.g., Semrush, Ahrefs, Moz, SurferSEO, etc.) you have access to. For example, below, we are using Semrush to find keywords for a blog on the best SEO software. First, pay attention to the search volume (i.e., is it worth targeting this keyword?) and keyword difficulty (i.e., can we target this keyword and rank well?).
Source: Semrush
Next, check keyword variations, questions users ask, and related keywords.
Source: Semrush
You can also use the Google search box, specifically the suggestions underneath the search bar, to see other relevant keyword ideas:
Source: Screenshot from Google search
This keyword research will help you write content that will rank better. As a result, more people can see it. Besides, you will understand the why behind those search queries, which is essential to creating truly useful content. This motive is what SEO specialists call search intent. The search intent can take any of these four main forms:
- Informational. This is when your target audience is just looking to get some details or learn more about something. For example, “What is digital marketing?”
- Navigational. This time they know exactly what they want. They just need directions to a physical location or a web page that explores a specific topic. For example, “Amazon returns.”
- Commercial. A person using keywords from this category is strongly leaning towards making a purchase but needs additional information on the best products or deals and reassurance that they’re on the right track. For example, “Best SEO software.”
- Transactional. The keywords in this category show that a user is ready to buy or sign up for a service. For example, “Buy iPhone 15 Pro.”
Pro tip: Keywords change with time, so if you want to keep up with the top freelance writers, do regular keyword research. This way, you will never miss any relevant trends or changes in the digital marketing space.
#2 Use Your Keywords Wisely (aka Keyword Optimization)
Now, you have all these keywords, but how do you use them? One word – strategically. You have to think of them as some tiny details in a detective movie – little sneaky clues, pictures, etc. Most people don’t even notice them, but when you do, you feel special. That’s how your keywords should feel like. They must seem so natural that an untrained eye won’t even pay attention to any optimization going on.
You also want to use your main keyword in the title, as well as the meta title and meta description. Plus, throw in a couple of keywords to your subheadings. As for the body text, spread your keywords evenly and organically. Make sure they blend in with the rest of your copy. Robin Waite recommends adding a keyword to your URL slug as well. This can help improve both user experience and search ranking.
This is how Semrush has integrated keywords into their blog on toxic backlinks. You can see keywords in their title, H2, H3, URL slug, and, of course, in the copy itself.
Source: Semrush
And this is how their meta title and meta description look:
Source: Screenshot from Google search
Pro tip: There is a fine line between keyword optimization and keyword stuffing. It’s important not to cross it. If your content is over-optimized, Google can remove your web page from search results completely (aka unindex it). The rule of thumb is to keep your keyword density at 1-3%, which means 1-3 keywords per 100 words of copy.
#3 Watch Out for Good Readability
Getting your content to show up on the first page of search results is great. But don’t get so invested in impressing the search engine that you forget about your human audience. This is where readability comes in. You want your readers to actually enjoy the time they spend going through your work. How can you pull this off?
Let’s see how it works in practice. Here is an excerpt from a blog post by Brian Dean on “Blogger Outreach”:
Source: Backlinko
And here is the readability score:
Source: Hemingway
A grade 5 readability score is a sweet spot and easy for anyone to understand. How can you get the same results?
- Write in a clear, simple, and conversational language. No one wants to break out a dictionary every few lines. And no one will, they will just close the tab and move on.
- Use subheadings (H2, H3, and H4), and keep your sentences short and sweet. Bullet points and numbered lists can make your text scannable. This makes it easy for both people and search engines to understand your message better.
- Structure your content in a logical way so it’s easy for your readers to follow along. There should be a logical progression of your information from the very beginning until the end. You can use an inverted pyramid strategy for that.
- Avoid passives at all costs. The more direct your copy is, the better.
- Try to make your content engaging and less of a cliche. You can add some jokes, stories, or questions to connect with your audience. Be creative and it will pay off.
Pro tip: You can use SEO tools like Hemingway and Grammarly to improve your grammar and readability. Make sure your readability score is no more than grade 8. Also, despite the controversy about using AI tools for writing, you can definitely improve your copy with that type of software if you know what you’re doing.
#4 Make Your Content Visually Appealing
The right image, SM post, video, diagram, and other visual assets in your content are like the perfect dessert after a full meal. It can add something quite enjoyable to the readers’ experience. It helps them grasp the message of your post and perceive the text better. But this only happens when you use images that are relevant to the topic explored in your article.
Here is a blog post by HubSpot with lots of quality visuals:
Source: HubSpot
And here is the traffic from the same page:
Source: Ahrefs
In the same way, you can leverage the power of images to grow your organic traffic. Just don’t forget to compress your media files so they don’t slow down your website’s loading speed. And, oh, adding alt texts with your keywords can also help make your content more visible in search results.
Pro tip: Always make sure that every visual you use is copyright-free and don’t forget to mention the source with a link.
#5 Do Your Link Building to Improve Visibility
SEO freelance writing can’t be complete without link building. Apparently, all the top-ranking pages in SERPs are those with at least 3.8x more backlinks than the others. So, how do you plan a link-building strategy that really works? The best advice is for you to focus only on links that:
- Come from relevant websites with good organic traffic and low spam scores.
- Have a natural backlink profile. This includes backlinks from diverse sources with different DR/DA ratings (but mostly high ones).
Links only go together with quality content. So make sure your copy is great and actually useful (not plagiarized or AI-generated). Besides, when you send your guest blog for publication, make sure you use diverse anchor texts – a mixture of brand anchors, keyword-based anchors, and general anchor texts.
For example, check out Ahrefs’ article on blog post ideas (something that freelance writers are constantly looking for).
Source: Ahrefs
And here are the backlinks leading to this page alone. Not bad, right? This is what quality content can do.
Source: Semrush
Pro tip: There’s more to link building than just publishing guest posts. You have to build a system with clear and transparent tracking. If you do link building by yourself, make sure you track every backlink you get. You don’t even need any fancy tool, even Excel can help you organize your external website optimization. Keeping an eye on the data that shows you how people interact with your content will let you know what works and what strategy to ditch.
Conclusion
SEO writing is a big part of any modern marketing strategy, and freelance writers nowadays must have a solid grasp of how it all works. This will not only boost your portfolio but also help you grow your credibility as a writer. Besides, if your writing can help businesses gain more awareness and conversions, you will never lack work.
Business
How to Choose the Right Water Damage Company in Milwaukee

Water damage can strike your home or business without warning. Whether it’s due to a burst pipe, severe weather, or an unexpected appliance malfunction, the aftermath can be stressful and costly. Acting quickly is crucial to minimizing damage and restoring your property efficiently. But with so many service providers available, how do you choose the right one? If you’re facing such a situation, here are key tips to help you select the most reliable water damage company Milwaukee has to offer.
Understand the Urgency of Water Damage
Time is a major factor when it comes to water damage. The longer water sits, the more damage it causes — not only to your belongings but also to the structural integrity of your home. In just 24 to 48 hours, mold can begin to grow, creating health risks and additional repair expenses. That’s why choosing a company that offers 24/7 emergency services is essential. A quick response can significantly reduce the long-term impact of water damage.
Check for Licensing and Certification
Before hiring any water damage restoration service, it’s important to verify that the company is licensed and certified by recognized industry organizations. Certifications from bodies like the IICRC (Institute of Inspection, Cleaning and Restoration Certification) indicate that the company meets professional standards for water damage restoration. Technicians who are properly trained will know how to assess the extent of the damage, safely remove water, and dry the affected areas thoroughly.
Look for a Comprehensive Range of Services
Water damage doesn’t just stop at water removal. The right company should offer a wide array of services, including:
- Moisture detection and assessment
- Structural drying
- Mold remediation
- Odor removal
- Restoration and repair
Choosing a provider that offers end-to-end solutions ensures you don’t have to coordinate with multiple contractors, which can slow down the recovery process and increase costs.
Experience and Local Knowledge Matter
Experience goes a long way when it comes to restoration work. Companies with years of hands-on expertise have likely encountered a wide range of water damage scenarios, from minor leaks to large-scale flooding. Moreover, choosing a company familiar with Milwaukee’s climate and local infrastructure can be an advantage. They’ll understand common regional water damage issues, like frozen pipes in winter or basement flooding during heavy rains, and can respond more effectively.
Read Reviews and Ask for References
In today’s digital age, online reviews are a valuable resource for evaluating a company’s reputation. Look for reviews on Google, Yelp, and industry-specific platforms. Consistent positive feedback about timely service, professionalism, and effective restoration results is a good indicator of reliability. Additionally, don’t hesitate to ask the company for references from recent clients. Speaking directly with past customers can provide deeper insight into the company’s work ethic and service quality.
Ensure Proper Insurance and Claims Assistance
Dealing with insurance claims can be overwhelming, especially when you’re already stressed by property damage. A trustworthy water damage company should not only carry proper liability insurance but also assist you in documenting the damage and communicating with your insurance provider. This helps streamline the claims process and ensures you get the coverage you’re entitled to.
Evaluate the Equipment and Technology Used
The tools used in water damage restoration have a significant impact on the outcome. Top-tier companies invest in advanced equipment like industrial-grade dehumidifiers, high-speed air movers, moisture meters, and thermal imaging cameras. These tools enable quicker and more effective drying, which helps prevent mold growth and secondary damage. Make sure the company you choose is equipped with the latest technology and follows best practices for restoration.
Transparent Pricing and Detailed Estimates
A reliable water damage service will offer a clear, upfront estimate before beginning any work. Beware of companies that provide vague pricing or ask for large payments upfront without explaining the scope of services. Transparency in pricing not only builds trust but also protects you from unexpected costs later on. The company should be willing to walk you through the estimate and answer any questions you have.
Final Thoughts
Water damage is undoubtedly one of the most challenging issues a property owner can face. From immediate risks to long-term consequences, there’s a lot at stake. That’s why it’s vital to choose a dependable water damage company Milwaukee residents can trust. By focusing on certifications, reputation, technology, and responsiveness, you can make an informed decision and ensure your property is restored quickly and effectively.
Choosing the right restoration company isn’t just about fixing what’s broken — it’s about peace of mind, safety, and protecting your investment for the future.
Business
Comparing the Environmental Impact of Various Power Generation Options for Businesses

Overview of Power Generation Methods
Businesses have several power generation options, each with its environmental implications. Common methods include fossil fuel-based generators, renewable energy sources, and hybrid systems. Each type of power generation has unique environmental footprints that affect sustainability goals and regulatory compliance.
Environmental Impact of Fossil Fuel-Based Generators
Fossil fuel-based generators, including diesel generators, are known for their reliability and efficiency, particularly in backup power scenarios. However, they come with significant environmental concerns, such as emissions of CO2, NOx, and particulate matter. These emissions contribute to air pollution and climate change, making it essential to consider their impact when evaluating power generation options.
Renewable Energy Sources
Renewable energy sources, such as solar, wind, and hydro power, offer a lower environmental impact compared to fossil fuels. They produce minimal greenhouse gas emissions and reduce reliance on non-renewable resources. Businesses that adopt these technologies often benefit from sustainability incentives and align better with environmental regulations.
Hybrid Power Systems
Hybrid power systems combine renewable energy sources with traditional generators to balance reliability and environmental impact. By integrating renewable resources with backup systems, businesses can reduce their overall emissions and dependency on fossil fuels. This approach provides flexibility and enhances energy security while minimizing environmental harm.
Also Read: The Hidden Reasons Your Small Business Struggles with Shipping
Evaluating Long-Term Sustainability
When comparing power generation options, businesses should consider both immediate and long-term sustainability goals. Assessing factors such as operational efficiency, fuel consumption, and environmental impact helps in making informed decisions. Balancing these aspects with business needs and regulatory requirements is crucial for achieving overall sustainability.
Technological Innovations and Improvements
Technological advancements are continually improving the environmental performance of power generation systems. Innovations in cleaner fuels, emission controls, and energy efficiency technologies contribute to reducing the environmental footprint of various power generation methods. Staying updated with these advancements can help businesses make more environmentally responsible choices.
Also Read: Unlocking Business Excellence with excellenceget.net
Making an Informed Decision
Choosing the right power generation option involves evaluating environmental impacts, operational needs, and financial considerations. Businesses should weigh the pros and cons of each method, including the environmental footprint of fossil fuel-based generators, to make decisions that align with their sustainability goals and operational requirements.
Conclusion
Comparing the environmental impact of different power generation options helps businesses understand their choices better and make more sustainable decisions. By considering factors such as emissions, efficiency, and technological innovations, companies can select power solutions that support their environmental objectives and operational needs.
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Business
Avoiding Data Breach Risks in The Modern Age Business: Top 5 Essential Steps

- An interview with Samadrita Ghosh
Being proactive is crucial in the face of more sophisticated cyber threats and data breaches says Samadrita Ghosh, a software engineer with specialization in Cybersecurity. She is an expert in the possible cyber threats the organizations pose and has given multiple international user training. During Covid-19 pandemic, when the world was working from behind their laptops in their houses, Samadrita conducted international training across Dubai, Germany, China and India on the importance of Cybersecurity and how to avoid any kind of cyber threat.
Today Samadrita has joined us to throw some light on the essential steps, to avoid data breaches while working on our systems.
Hi, Samadrita, if you can start with telling us how to keep the confidential data safe?
Samadrita: Encrypt to Protect. Data is considered to be the lifeblood of your organization, and encryption protects it. Considering that our sensitive information is traveling across the internet; encryption converts it into an unintelligible code if it is intercepted. It’s similar to delivering a message in an unbreakable code; only those who have the key can read it.
By implementing robust data encryption for storage and transport, hackers encounter a significant obstacle. This is more than just peace of mind; it’s an active effort to protect your investments.
Thus I would suggest, that whether working with client information or private insights, encrypted data is kept safe and secure. It’s a simple action with far-reaching consequences: secure your data as if your business relied on it – which it does.
Also Read: AI: The Personal Financial Advisor You Didn’t Know You Needed
How about regular security audits?
Samadrita: Regular security assessments serve as routine cybersecurity health checks for your company’s cyber defenses. These audits are a thorough examination of your system’s cyber resiliency, identifying any weaknesses before they become gaping wounds. Continuously reviewing and upgrading defensive methods ensures that no crack goes undiscovered.
So, I would recommend rolling up your metaphorical sleeves and examine every digital nook and cranny, including firewalls, passwords, and access restrictions. It is more than just detecting flaws; it is a chance to strengthen your systems against cyber attackers’ increasing methods.
What is the best way to ensure cybersecurity is taken care of?
Samadrita: Cultivate a Cyber Smart Culture. Cybersecurity is a team sport, not simply an IT department job. Providing high-quality cybersecurity training to your staff is more than simply an exercise; it is a necessary defensive mechanism.
I would consider each team member to be a custodian; their attention to detail can prevent attackers from breaching the network’s perimeter. The organization should provide them with information on how to recognize phishing emails, manage strong passwords, and secure personal devices used for work.
Remember that knowledgeable employees are your first line of defense, changing them from potential security vulnerabilities into strong human barriers. A cyber-smart workforce is not only desirable, but also necessary in today’s market, when human mistake may open the digital door to data thieves.
That’s a great thought! So you are suggesting harnessing forensics expertise within the company?
Samadrita: When a data breach happens, it is critical to act quickly. Securing data breach forensics services might make the difference between a speedy recovery and lengthy exposure. QuisLex and other tools provide specialized support in navigating the muddy seas of post-breach procedures, such as creating and keeping records for data subject access requests per GDPR and CCPA.
As a part of an emergency response team, the cybersecurity expert should start with considering the following techniques: thoroughly investigate the situation, determine how the breach occurred, estimate its effect, and offer guidance for preventing future incidents. Use their knowledge to not only handle current dangers, but also strengthen your defence plan for long-term digital well-being.
Also Read: DignoTech: The Silent Revolution Making Technology More Human Than Ever
So are you suggesting establishing rapid response?
Samadrita: Yes! Developing a robust cyber incident response plan is similar to doing fire drills – preparing for the worst while hoping that you never need it. A planned, timely response can help to reduce harm and sustain customer trust.
I would emphasize on the design of cybersecurity management which must include each stage from discovery to resolution; including who is told first, how the data breach will be contained, and internal and external communication channels. It is important to set clear roles and duties for the staff working for the organisation.
It is important to remember that at these key times, time saved equals to reputation protected. So it is okay to do fake cyber assault simulations to work out any flaws in the organisation’s strategy. When every second matters, a well-practiced plan can help you sail through storms with confidence and accuracy.
To summarize, Samadrita concludes managing data breach threats necessitates a combination of technology, vigilance, and strategy. It is not enough to implement these steps and then walk away. Cybersecurity is a continual struggle that requires regular attention and response. Each step, from data encryption and frequent audits to staff training and forensic services, adds a layer of defense to the company’s digital castle.
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