Business
SEO Basics for Freelance Writers to Succeed in 2024

No one would argue if we described SEO as the oil that makes search engines run smoothly. It helps organize all the billions of pages online. At this point, it’s hard to find someone who doesn’t have an idea of what search engine optimization means or what it does. Everyone, especially writers and marketers, knows that SEO writing is one of the best ways to get the attention of your target audience and win them over to your side.
Today, there is more and more demand for SEO-savvy freelance writers, but the competition is also tough. This means you need to make yourself more attractive in the job market. How? By nailing SEO. Yet, even though there are tons of resources online already, figuring out where to start or what actually works can be a challenge. So, in this post, we are looking at the best starting point for the world of search engine optimization and share tips that will help you get tangible results for your clients.
What Is SEO Writing and Why Is It Crucial for Any Copywriter?
Writing takes many forms, but if you want to succeed at almost any of those – SEO writing should be your best friend. What makes it special? Search-engine-optimized content has a very specific and clear goal – getting ranked high in SERPs. For this, you have to create content that both provides value for your audience and satisfies Google’s requirements. And this requires a fine balance. This process involves a lot of steps, which may look extremely daunting, especially for a newbie. So why would anyone bother with it?
Well, just like businesses, freelancers also want to be noticed. This is how you get to attract clients at the end of the day. Turns out that SEO content writing is non-negotiable if you want to improve your online visibility as a brand or freelance writer. Whether you are writing for a client or for your own personal brand, you want your work to rank high in search engines, gain the right exposure, and attract more leads.
Think of it as a more sustainable way to get all the benefits of paid advertising but at a fraction of the cost or even for free. Of course, getting your content to rank is not an easy task. There are many equally good blogs, all jostling for the same spot. This is why so many freelance writers buy backlinks. Without link-building, your blog won’t rank fast (more on that later).
SEO Basics That Freelance Writers Must Know to Succeed in 2024
Every writer wants to get SEO conversions for their clients. While there are many aspects to consider, here is a breakdown of the most crucial SEO basics you need to succeed:
#1 Nail the Keyword Research to Know What You Should Aim For
Keyword research is the foundation of most SEO tactics. It is how you get to really understand your customers and learn what they struggle with and what they want to see online. You can use pretty much any SEO tool for this part, and it will help you uncover the specific phrases and search terms your target audience uses in their online searches.
It will also give you important insights about those keywords – like how popular and competitive they are, semantically related words that should be used next to your main keywords, and much more. Overall, there is simply no way to create quality content that resonates with your target audience and follows Google’s E-E-A-T without keyword research.
That’s why it is important to check what keywords you can target in your content. You can do it in any SEO tool (e.g., Semrush, Ahrefs, Moz, SurferSEO, etc.) you have access to. For example, below, we are using Semrush to find keywords for a blog on the best SEO software. First, pay attention to the search volume (i.e., is it worth targeting this keyword?) and keyword difficulty (i.e., can we target this keyword and rank well?).
Source: Semrush
Next, check keyword variations, questions users ask, and related keywords.
Source: Semrush
You can also use the Google search box, specifically the suggestions underneath the search bar, to see other relevant keyword ideas:
Source: Screenshot from Google search
This keyword research will help you write content that will rank better. As a result, more people can see it. Besides, you will understand the why behind those search queries, which is essential to creating truly useful content. This motive is what SEO specialists call search intent. The search intent can take any of these four main forms:
- Informational. This is when your target audience is just looking to get some details or learn more about something. For example, “What is digital marketing?”
- Navigational. This time they know exactly what they want. They just need directions to a physical location or a web page that explores a specific topic. For example, “Amazon returns.”
- Commercial. A person using keywords from this category is strongly leaning towards making a purchase but needs additional information on the best products or deals and reassurance that they’re on the right track. For example, “Best SEO software.”
- Transactional. The keywords in this category show that a user is ready to buy or sign up for a service. For example, “Buy iPhone 15 Pro.”
Pro tip: Keywords change with time, so if you want to keep up with the top freelance writers, do regular keyword research. This way, you will never miss any relevant trends or changes in the digital marketing space.
#2 Use Your Keywords Wisely (aka Keyword Optimization)
Now, you have all these keywords, but how do you use them? One word – strategically. You have to think of them as some tiny details in a detective movie – little sneaky clues, pictures, etc. Most people don’t even notice them, but when you do, you feel special. That’s how your keywords should feel like. They must seem so natural that an untrained eye won’t even pay attention to any optimization going on.
You also want to use your main keyword in the title, as well as the meta title and meta description. Plus, throw in a couple of keywords to your subheadings. As for the body text, spread your keywords evenly and organically. Make sure they blend in with the rest of your copy. Robin Waite recommends adding a keyword to your URL slug as well. This can help improve both user experience and search ranking.
This is how Semrush has integrated keywords into their blog on toxic backlinks. You can see keywords in their title, H2, H3, URL slug, and, of course, in the copy itself.
Source: Semrush
And this is how their meta title and meta description look:
Source: Screenshot from Google search
Pro tip: There is a fine line between keyword optimization and keyword stuffing. It’s important not to cross it. If your content is over-optimized, Google can remove your web page from search results completely (aka unindex it). The rule of thumb is to keep your keyword density at 1-3%, which means 1-3 keywords per 100 words of copy.
#3 Watch Out for Good Readability
Getting your content to show up on the first page of search results is great. But don’t get so invested in impressing the search engine that you forget about your human audience. This is where readability comes in. You want your readers to actually enjoy the time they spend going through your work. How can you pull this off?
Let’s see how it works in practice. Here is an excerpt from a blog post by Brian Dean on “Blogger Outreach”:
Source: Backlinko
And here is the readability score:
Source: Hemingway
A grade 5 readability score is a sweet spot and easy for anyone to understand. How can you get the same results?
- Write in a clear, simple, and conversational language. No one wants to break out a dictionary every few lines. And no one will, they will just close the tab and move on.
- Use subheadings (H2, H3, and H4), and keep your sentences short and sweet. Bullet points and numbered lists can make your text scannable. This makes it easy for both people and search engines to understand your message better.
- Structure your content in a logical way so it’s easy for your readers to follow along. There should be a logical progression of your information from the very beginning until the end. You can use an inverted pyramid strategy for that.
- Avoid passives at all costs. The more direct your copy is, the better.
- Try to make your content engaging and less of a cliche. You can add some jokes, stories, or questions to connect with your audience. Be creative and it will pay off.
Pro tip: You can use SEO tools like Hemingway and Grammarly to improve your grammar and readability. Make sure your readability score is no more than grade 8. Also, despite the controversy about using AI tools for writing, you can definitely improve your copy with that type of software if you know what you’re doing.
#4 Make Your Content Visually Appealing
The right image, SM post, video, diagram, and other visual assets in your content are like the perfect dessert after a full meal. It can add something quite enjoyable to the readers’ experience. It helps them grasp the message of your post and perceive the text better. But this only happens when you use images that are relevant to the topic explored in your article.
Here is a blog post by HubSpot with lots of quality visuals:
Source: HubSpot
And here is the traffic from the same page:
Source: Ahrefs
In the same way, you can leverage the power of images to grow your organic traffic. Just don’t forget to compress your media files so they don’t slow down your website’s loading speed. And, oh, adding alt texts with your keywords can also help make your content more visible in search results.
Pro tip: Always make sure that every visual you use is copyright-free and don’t forget to mention the source with a link.
#5 Do Your Link Building to Improve Visibility
SEO freelance writing can’t be complete without link building. Apparently, all the top-ranking pages in SERPs are those with at least 3.8x more backlinks than the others. So, how do you plan a link-building strategy that really works? The best advice is for you to focus only on links that:
- Come from relevant websites with good organic traffic and low spam scores.
- Have a natural backlink profile. This includes backlinks from diverse sources with different DR/DA ratings (but mostly high ones).
Links only go together with quality content. So make sure your copy is great and actually useful (not plagiarized or AI-generated). Besides, when you send your guest blog for publication, make sure you use diverse anchor texts – a mixture of brand anchors, keyword-based anchors, and general anchor texts.
For example, check out Ahrefs’ article on blog post ideas (something that freelance writers are constantly looking for).
Source: Ahrefs
And here are the backlinks leading to this page alone. Not bad, right? This is what quality content can do.
Source: Semrush
Pro tip: There’s more to link building than just publishing guest posts. You have to build a system with clear and transparent tracking. If you do link building by yourself, make sure you track every backlink you get. You don’t even need any fancy tool, even Excel can help you organize your external website optimization. Keeping an eye on the data that shows you how people interact with your content will let you know what works and what strategy to ditch.
Conclusion
SEO writing is a big part of any modern marketing strategy, and freelance writers nowadays must have a solid grasp of how it all works. This will not only boost your portfolio but also help you grow your credibility as a writer. Besides, if your writing can help businesses gain more awareness and conversions, you will never lack work.
Business
KYDEX® FAQ: Everything You Wanted to Know About the Toughest Sheet Thermoplastic

1. What is KYDEX®, exactly?
KYDEX® is a family of high-performance thermoplastic sheet materials made from a proprietary blend of PVC and acrylic. It combines durability, chemical resistance, formability, and flame compliance—all in one sheet.
2. Why was KYDEX® originally developed?
It was created for aircraft interiors, where weight savings, fire resistance, and long-term performance are critical. But it’s since expanded into dozens of industries that need strong, safe, and good-looking plastic parts.
3. What makes KYDEX® better than regular plastic?
It doesn’t crack, warp, discolor, or delaminate the way ABS, FRP, or HPL laminates do. It machines like wood, forms like a dream, and shrugs off chemicals and impact without losing its finish.
4. Where is KYDEX® used today?
You’ll find it in aircraft, hospitals, subways, kiosks, medical equipment, industrial enclosures, and retail displays. It’s great for any application where parts need to last, look good, and meet strict regulations.
5. Is KYDEX® flame resistant?
Yes. Most grades are UL 94 V-0 and meet aviation and transit standards like FAR 25.853 and ASTM E-162/E-662. That makes it suitable for public transportation, commercial interiors, and clinical environments.
6. How does KYDEX® perform in healthcare or cleanroom environments?
Exceptionally well. It resists bleach, peroxide, quats, and other disinfectants without softening or staining. It also qualifies for ISO Class 5–7 cleanroom use in select grades.
7. Can KYDEX® be formed and fabricated easily?
Very. It supports vacuum forming, pressure forming, membrane pressing, brake bending, CNC routing, miter folding, and more. It adapts to a wide range of manufacturing workflows.
8. Does KYDEX® require painting or finishing?
Nope. The color and texture are part of the sheet—nothing to paint, coat, or laminate. That means fewer steps, fewer variables, and fewer failure points.
9. What surface textures or finishes are available?
You can get KYDEX® in matte, gloss, woodgrain, metallic, leather-texture, carbon weave, and custom finishes. It can even be matched to Pantone or RAL colors.
10. Is it good for branded products or retail displays?
Absolutely. KYDEX® looks great, takes digital or screen printing well, and supports complex visual and tactile designs. Plus, it’s durable enough for high-traffic environments.
11. What tools do I need to machine KYDEX®?
Standard woodworking and plastic tools work fine—table saws, routers, CNC mills. It’s easy to cut, drill, and route without chipping or burning.
12. Can KYDEX® be folded or bent without breaking?
Yes. You can heat-bend it on a brake, miter-fold it, or post-form it on-site. This makes it ideal for enclosures, corner returns, and seamless assemblies.
13. Is KYDEX® recyclable?
Many grades contain post-industrial content and can be reground during manufacturing. It’s also RoHS- and REACH-compliant and manufactured under ISO 14001 standards.
14. What thicknesses does it come in?
Common gauges range from 0.028″ to 0.5″ (0.71 mm to 12.7 mm), depending on the grade and application. That covers everything from wall panels to load-bearing enclosures.
15. What’s the lifespan of KYDEX® in the field?
Very long. In public, clinical, or industrial settings, KYDEX® can maintain its surface and structure for years with minimal maintenance—even under repeated use and cleaning.
16. Can KYDEX® be used outdoors?
Some grades are UV-resistant and suitable for covered or semi-exposed environments. If you need full outdoor performance, custom formulations may be required.
17. Is KYDEX® more expensive than other materials?
It can cost more than commodity plastics—but because you skip finishing steps, reduce rework, and increase part lifespan, the total cost of ownership is often lower.
18. Can it replace metal parts?
In many cases, yes—especially where weight savings, chemical resistance, or ease of fabrication are important. It won’t replace structural steel, but it beats metal in enclosures, covers, and display systems.
19. What’s the minimum order size?
At RapidMade, we support low- and mid-volume production—so you can start with a few prototypes and scale up without committing to massive tooling or inventory.
20. How fast can KYDEX® parts be produced?
Quickly. Because it forms and machines easily and doesn’t need post-finishing, we can go from sheet to final part faster than most plastic or composite workflows.
21. Can I integrate graphics or branding into KYDEX® parts?
Yes. We support digital printing, hot stamping, and embedded cutouts to make your parts on-brand and visually consistent without overlays or stickers.
22. How does KYDEX® hold up to impact or rough handling?
It’s incredibly tough. KYDEX® 100, for example, has nearly 1000 J/m impact strength. That’s why it’s used in public transit and healthcare—where things get bumped, scratched, and slammed constantly.
23. Is KYDEX® safe around electronics?
Yes. Many grades meet UL 94 V-0, and KYDEX® has low smoke and toxicity output, making it safe for enclosures in electronic systems and data hardware.
24. Is it available in custom colors or textures?
Definitely. Custom orders can be matched to virtually any spec—color, gloss level, surface pattern—and we can fabricate it into whatever form you need.
25. Where can I get parts made from KYDEX®?
Right here:
RapidMade is your go-to source for KYDEX® fabrication—design, forming, machining, and full production support.
Visit RapidMade.com or email info@rapidmade.com to get started.
Certified. Scalable. Built to Perform.
Business
Finding the Right Construction Partner for Your Dream Project

When it comes to building or remodeling a home, one of the most crucial decisions you’ll make is choosing the right construction company. Whether you’re planning to build your dream house from the ground up, renovate your existing space, or undertake a commercial project, the expertise and reliability of your builder will shape the entire outcome. Selecting a trusted, experienced team ensures the final product reflects your vision, stays within budget, and meets high standards of quality.
Why Choosing the Right Contractor Matters
Construction projects involve significant investment—not just in terms of money, but also in time, energy, and emotions. A skilled contractor doesn’t just build walls and roofs; they manage timelines, source the right materials, coordinate subcontractors, and stay ahead of local code requirements. Their project management skills can either make your experience smooth and rewarding or frustrating and costly.
Many people make the mistake of choosing the lowest bidder or someone without proper credentials. Unfortunately, this often leads to incomplete projects, hidden costs, or substandard work. To avoid these pitfalls, it’s essential to choose a reputable company that values communication, transparency, and craftsmanship.
Key Qualities to Look for in a Construction Company
- Licensed and Insured: Always ensure the company is fully licensed to operate in your area and carries both liability and workers’ compensation insurance.
- Experienced Team: Years of hands-on experience in handling residential or commercial projects of similar scale can make a significant difference in the outcome.
- Strong Portfolio: A company with a diverse and well-documented portfolio demonstrates capability and versatility.
- Clear Communication: Look for teams that listen to your vision, provide regular updates, and explain technical aspects in understandable terms.
- Positive Reviews and Testimonials: Client feedback is one of the most reliable indicators of quality and professionalism. Browse reviews, request references, and evaluate the consistency of their track record.
Modern Construction Solutions You Can Trust
Modern construction is not just about laying bricks and mortar—it’s about offering smart, efficient, and long-lasting solutions. Companies that keep up with the latest innovations in design, sustainability, and technology can provide more value to homeowners and businesses alike.
From green building practices to smart home integrations, the right construction partner will guide you in making decisions that increase the value of your property while reducing your environmental footprint. Whether you’re looking to install energy-efficient systems, incorporate modular components, or use sustainable materials, an experienced builder can help you navigate the options that align with your budget and goals.
Choosing a Local Construction Expert
Working with a local company brings many advantages. They are familiar with regional building codes, understand the climate and soil conditions, and have relationships with local suppliers and subcontractors. This localized knowledge often leads to better planning, fewer delays, and a more tailored approach to your specific needs.
If you’re in California and searching for a team that combines technical expertise with a deep commitment to client satisfaction, moderbuilderscali.com is a great place to start. They offer a wide range of construction services that include custom home building, remodeling, and commercial development—backed by a professional team that prioritizes integrity and craftsmanship.
Final Thoughts
Construction is more than just putting up walls—it’s about bringing a vision to life. That’s why choosing the right team is essential. A good construction company offers more than labor and materials; they bring experience, innovation, and a collaborative mindset to every project. From initial planning to final touches, having the right professionals by your side makes all the difference.
Before starting your next construction or remodeling project, do your research, ask the right questions, and prioritize experience and reputation. A trusted builder will not only meet your expectations but exceed them, creating a space you’ll be proud to call your own.
Business
The Hidden Reasons Your Small Business Struggles with Shipping

Shipping might seem like a behind-the-scenes part of your business, but if it’s not running smoothly, your customers will feel it first. Late deliveries, incorrect tracking updates, and expensive shipping costs can all chip away at the trust you’ve built — and create stress you didn’t sign up for.
If your business is constantly juggling logistics or if it feels like you’re always one shipping hiccup away from a bad review, you’re not alone. Many small business owners run into the same problems, especially as they grow. And while it’s easy to blame couriers or unexpected delays, the real issue often lies in the systems behind the scenes — and whether they’re built to scale. That’s where tools like Third Party Logistics Software can make all the difference.
Let’s take a look at what might really be holding your shipping process back — and what you can do about it.
1. You’re Still Managing Orders Manually
Manually entering addresses, printing labels one at a time, and juggling spreadsheets might work when you’re fulfilling a few orders a week. But as your volume grows, so does the chance of human error.
If you’ve ever:
- Sent a package to the wrong address
- Missed an order entirely
- Spent hours trying to reconcile tracking info from multiple platforms
…it’s a sign that your current process isn’t sustainable.
Fix it:
Automating the basics — like label printing, order syncing, and tracking — not only saves you time but reduces mistakes. Many logistics tools integrate with your online store and can handle this seamlessly.
2. You’re Using Too Many Platforms That Don’t Talk to Each Other
Your orders come in from Shopify, but your inventory is tracked in a spreadsheet, and you book your shipping through a courier’s website. Sound familiar?
When systems aren’t connected, it’s easy for things to slip through the cracks. You might oversell a product, lose track of shipments, or spend valuable time copying and pasting information from one tool to another.
Fix it:
Look for tools that integrate or consolidate your systems. Centralizing fulfillment, tracking, and inventory helps you spot issues before they become customer complaints — and makes your day-to-day operations smoother.
3. You’re Paying Too Much for Shipping (and Passing It On)
Shipping rates can be a dealbreaker for customers. But small businesses often get stuck with high costs because they don’t have the volume to qualify for better rates — or they don’t realize there are options beyond standard retail pricing.
Fix it:
Using a third-party logistics provider or software can often unlock discounted rates — even for smaller businesses. These tools often compare rates across multiple carriers, helping you choose the best price and delivery speed for each order.
4. Returns Are a Mess
Returns are part of the game, but if your process is clunky or unclear, customers might hesitate to buy — or feel frustrated when they do.
If your return process involves multiple emails, long delays, or confusion on both ends, it’s time for a better system.
Fix it:
Create a clear, self-serve return process. Many logistics platforms now offer tools that let customers initiate a return, print a label, and get status updates without needing back-and-forth emails.
5. You’re Wearing Too Many Hats

When you’re trying to market your business, manage inventory, handle customer service, and pack every order yourself — shipping becomes just another task on a never-ending to-do list. But fulfillment is one area where small business owners can gain back time without sacrificing quality.
Fix it:
Outsourcing doesn’t mean giving up control. In fact, many small brands use third-party fulfillment centers or shipping software that gives them better visibility, while freeing up their time to focus on growth. You stay in charge — but with support.
What to Look for in a Shipping or Logistics Solution
Not all shipping tools or platforms are created equal. As your business grows, here are a few features worth prioritizing:
- Integration with your eCommerce platform
- Real-time order syncing and tracking
- Access to multiple couriers and rates
- Inventory tracking across warehouses or locations
- User-friendly dashboards and reporting
- Support for returns and exchanges
Even if you’re not ready to outsource everything, having a smarter system in place now will prepare you for growth later.
Shipping Shouldn’t Be the Hardest Part of Your Day
Great products and loyal customers can only take you so far if your logistics fall apart at checkout. But the good news is: most shipping struggles can be solved — or at least simplified — with the right tools.
By tightening up your shipping process and leaning on tools built for businesses like yours, you can reduce stress, save money, and deliver a better experience to your customers (literally and figuratively).
Because at the end of the day, you didn’t start your business to become a full-time logistics coordinator. You started it to build something great — and that deserves a system that works just as hard as you do.
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