Business
SEO Basics for Freelance Writers to Succeed in 2024
No one would argue if we described SEO as the oil that makes search engines run smoothly. It helps organize all the billions of pages online. At this point, it’s hard to find someone who doesn’t have an idea of what search engine optimization means or what it does. Everyone, especially writers and marketers, knows that SEO writing is one of the best ways to get the attention of your target audience and win them over to your side.
Today, there is more and more demand for SEO-savvy freelance writers, but the competition is also tough. This means you need to make yourself more attractive in the job market. How? By nailing SEO. Yet, even though there are tons of resources online already, figuring out where to start or what actually works can be a challenge. So, in this post, we are looking at the best starting point for the world of search engine optimization and share tips that will help you get tangible results for your clients.
What Is SEO Writing and Why Is It Crucial for Any Copywriter?
Writing takes many forms, but if you want to succeed at almost any of those – SEO writing should be your best friend. What makes it special? Search-engine-optimized content has a very specific and clear goal – getting ranked high in SERPs. For this, you have to create content that both provides value for your audience and satisfies Google’s requirements. And this requires a fine balance. This process involves a lot of steps, which may look extremely daunting, especially for a newbie. So why would anyone bother with it?
Well, just like businesses, freelancers also want to be noticed. This is how you get to attract clients at the end of the day. Turns out that SEO content writing is non-negotiable if you want to improve your online visibility as a brand or freelance writer. Whether you are writing for a client or for your own personal brand, you want your work to rank high in search engines, gain the right exposure, and attract more leads.
Think of it as a more sustainable way to get all the benefits of paid advertising but at a fraction of the cost or even for free. Of course, getting your content to rank is not an easy task. There are many equally good blogs, all jostling for the same spot. This is why so many freelance writers buy backlinks. Without link-building, your blog won’t rank fast (more on that later).
SEO Basics That Freelance Writers Must Know to Succeed in 2024
Every writer wants to get SEO conversions for their clients. While there are many aspects to consider, here is a breakdown of the most crucial SEO basics you need to succeed:
#1 Nail the Keyword Research to Know What You Should Aim For
Keyword research is the foundation of most SEO tactics. It is how you get to really understand your customers and learn what they struggle with and what they want to see online. You can use pretty much any SEO tool for this part, and it will help you uncover the specific phrases and search terms your target audience uses in their online searches.
It will also give you important insights about those keywords – like how popular and competitive they are, semantically related words that should be used next to your main keywords, and much more. Overall, there is simply no way to create quality content that resonates with your target audience and follows Google’s E-E-A-T without keyword research.
That’s why it is important to check what keywords you can target in your content. You can do it in any SEO tool (e.g., Semrush, Ahrefs, Moz, SurferSEO, etc.) you have access to. For example, below, we are using Semrush to find keywords for a blog on the best SEO software. First, pay attention to the search volume (i.e., is it worth targeting this keyword?) and keyword difficulty (i.e., can we target this keyword and rank well?).
Source: Semrush
Next, check keyword variations, questions users ask, and related keywords.
Source: Semrush
You can also use the Google search box, specifically the suggestions underneath the search bar, to see other relevant keyword ideas:
Source: Screenshot from Google search
This keyword research will help you write content that will rank better. As a result, more people can see it. Besides, you will understand the why behind those search queries, which is essential to creating truly useful content. This motive is what SEO specialists call search intent. The search intent can take any of these four main forms:
- Informational. This is when your target audience is just looking to get some details or learn more about something. For example, “What is digital marketing?”
- Navigational. This time they know exactly what they want. They just need directions to a physical location or a web page that explores a specific topic. For example, “Amazon returns.”
- Commercial. A person using keywords from this category is strongly leaning towards making a purchase but needs additional information on the best products or deals and reassurance that they’re on the right track. For example, “Best SEO software.”
- Transactional. The keywords in this category show that a user is ready to buy or sign up for a service. For example, “Buy iPhone 15 Pro.”
Pro tip: Keywords change with time, so if you want to keep up with the top freelance writers, do regular keyword research. This way, you will never miss any relevant trends or changes in the digital marketing space.
#2 Use Your Keywords Wisely (aka Keyword Optimization)
Now, you have all these keywords, but how do you use them? One word – strategically. You have to think of them as some tiny details in a detective movie – little sneaky clues, pictures, etc. Most people don’t even notice them, but when you do, you feel special. That’s how your keywords should feel like. They must seem so natural that an untrained eye won’t even pay attention to any optimization going on.
You also want to use your main keyword in the title, as well as the meta title and meta description. Plus, throw in a couple of keywords to your subheadings. As for the body text, spread your keywords evenly and organically. Make sure they blend in with the rest of your copy. Robin Waite recommends adding a keyword to your URL slug as well. This can help improve both user experience and search ranking.
This is how Semrush has integrated keywords into their blog on toxic backlinks. You can see keywords in their title, H2, H3, URL slug, and, of course, in the copy itself.
Source: Semrush
And this is how their meta title and meta description look:
Source: Screenshot from Google search
Pro tip: There is a fine line between keyword optimization and keyword stuffing. It’s important not to cross it. If your content is over-optimized, Google can remove your web page from search results completely (aka unindex it). The rule of thumb is to keep your keyword density at 1-3%, which means 1-3 keywords per 100 words of copy.
#3 Watch Out for Good Readability
Getting your content to show up on the first page of search results is great. But don’t get so invested in impressing the search engine that you forget about your human audience. This is where readability comes in. You want your readers to actually enjoy the time they spend going through your work. How can you pull this off?
Let’s see how it works in practice. Here is an excerpt from a blog post by Brian Dean on “Blogger Outreach”:
Source: Backlinko
And here is the readability score:
Source: Hemingway
A grade 5 readability score is a sweet spot and easy for anyone to understand. How can you get the same results?
- Write in a clear, simple, and conversational language. No one wants to break out a dictionary every few lines. And no one will, they will just close the tab and move on.
- Use subheadings (H2, H3, and H4), and keep your sentences short and sweet. Bullet points and numbered lists can make your text scannable. This makes it easy for both people and search engines to understand your message better.
- Structure your content in a logical way so it’s easy for your readers to follow along. There should be a logical progression of your information from the very beginning until the end. You can use an inverted pyramid strategy for that.
- Avoid passives at all costs. The more direct your copy is, the better.
- Try to make your content engaging and less of a cliche. You can add some jokes, stories, or questions to connect with your audience. Be creative and it will pay off.
Pro tip: You can use SEO tools like Hemingway and Grammarly to improve your grammar and readability. Make sure your readability score is no more than grade 8. Also, despite the controversy about using AI tools for writing, you can definitely improve your copy with that type of software if you know what you’re doing.
#4 Make Your Content Visually Appealing
The right image, SM post, video, diagram, and other visual assets in your content are like the perfect dessert after a full meal. It can add something quite enjoyable to the readers’ experience. It helps them grasp the message of your post and perceive the text better. But this only happens when you use images that are relevant to the topic explored in your article.
Here is a blog post by HubSpot with lots of quality visuals:
Source: HubSpot
And here is the traffic from the same page:
Source: Ahrefs
In the same way, you can leverage the power of images to grow your organic traffic. Just don’t forget to compress your media files so they don’t slow down your website’s loading speed. And, oh, adding alt texts with your keywords can also help make your content more visible in search results.
Pro tip: Always make sure that every visual you use is copyright-free and don’t forget to mention the source with a link.
#5 Do Your Link Building to Improve Visibility
SEO freelance writing can’t be complete without link building. Apparently, all the top-ranking pages in SERPs are those with at least 3.8x more backlinks than the others. So, how do you plan a link-building strategy that really works? The best advice is for you to focus only on links that:
- Come from relevant websites with good organic traffic and low spam scores.
- Have a natural backlink profile. This includes backlinks from diverse sources with different DR/DA ratings (but mostly high ones).
Links only go together with quality content. So make sure your copy is great and actually useful (not plagiarized or AI-generated). Besides, when you send your guest blog for publication, make sure you use diverse anchor texts – a mixture of brand anchors, keyword-based anchors, and general anchor texts.
For example, check out Ahrefs’ article on blog post ideas (something that freelance writers are constantly looking for).
Source: Ahrefs
And here are the backlinks leading to this page alone. Not bad, right? This is what quality content can do.
Source: Semrush
Pro tip: There’s more to link building than just publishing guest posts. You have to build a system with clear and transparent tracking. If you do link building by yourself, make sure you track every backlink you get. You don’t even need any fancy tool, even Excel can help you organize your external website optimization. Keeping an eye on the data that shows you how people interact with your content will let you know what works and what strategy to ditch.
Conclusion
SEO writing is a big part of any modern marketing strategy, and freelance writers nowadays must have a solid grasp of how it all works. This will not only boost your portfolio but also help you grow your credibility as a writer. Besides, if your writing can help businesses gain more awareness and conversions, you will never lack work.
In the dynamic world of e-commerce, new platforms are constantly emerging, each striving to revolutionize the shopping experience by addressing common challenges with innovative solutions. Among these, Aliasshare.Shop has quickly garnered attention as a leading force. This cutting-edge online marketplace distinguishes itself through seamlessly integrating convenience, variety, and high-level customer interactions. Let’s explore what sets Aliasshare.Shop apart in the bustling online shopping scene.
The Rise of Aliasshare.Shop in 2024
Online shopping has become an integral part of our lives, and 2024 is no exception. With more consumers turning to the internet for their shopping needs, the demand for exceptional e-commerce platforms has never been higher. Aliasshare.Shop has risen to meet this demand, offering a unique blend of features that cater to both casual shoppers and dedicated e-commerce enthusiasts.
From its inception, Aliasshare.Shop aimed to create a platform that not only met but exceeded customer expectations. By focusing on user experience, product quality, and customer service, it has quickly become a go-to destination for online shoppers looking for reliability and innovation.
What Sets Aliasshare.Shop Apart from Other E-Commerce Platforms
In a crowded market, standing out is no easy feat. However, Aliasshare.Shop has managed to carve out a niche for itself by offering features that truly set it apart from other leading e-commerce platforms. Let’s take a closer look at some of these unique attributes:
Innovative Shopping Features
One of the standout features of Aliasshare.Shop is its innovative shopping tools. From augmented reality (AR) previews to personalized recommendations based on user behavior, the platform leverages cutting-edge technology to enhance the shopping experience. These features not only make shopping more enjoyable but also help users make informed purchasing decisions.
Seamless Integration of Social Commerce
Aliasshare.Shop has successfully integrated social commerce into its platform, allowing users to share their favorite products with friends and family directly from the site. This social integration fosters a sense of community and makes shopping a more interactive experience.
Exclusive Partnerships and Collaborations
Through exclusive partnerships with top brands and influencers, Aliasshare.Shop offers unique products and collaborations that cannot be found anywhere else. These partnerships add an element of exclusivity to the platform, attracting shoppers who crave unique and limited-edition items.
Enhancing User Experience (UX) and User Interface (UI)
A seamless and enjoyable user experience is crucial for any successful e-commerce platform. Aliasshare.Shop excels in this area by focusing on both UX and UI to simplify the buying process and make it as intuitive as possible.
Intuitive Navigation
Navigating through Aliasshare.Shop is a breeze, thanks to its well-organized categories and clear, concise menus. Users can easily find what they’re looking for without feeling overwhelmed by too many options.
Personalized Shopping Experience
By utilizing advanced algorithms and data analytics, Aliasshare.Shop tailors the shopping experience to individual users. Personalized product recommendations, tailored content, and targeted promotions ensure that each user feels valued and understood.
Smooth Checkout Process
A complicated checkout process can lead to cart abandonment. Aliasshare Shop addresses this issue by offering a streamlined, user-friendly checkout process that minimizes friction and ensures a smooth transaction from start to finish.
A Diverse Range of High-Quality Products
Product variety and quality are at the heart of Aliasshare Shop’s success. The platform offers an extensive range of products that cater to various tastes and preferences, ensuring that every shopper can find something they love.
Curated Collections
Aliasshare Shop features carefully curated collections that highlight the best products in different categories. These collections are regularly updated to reflect current trends and seasonal favorites, making it easy for users to discover new and exciting items.
Quality Assurance
Quality is a top priority at Aliasshare Shop. Each product goes through rigorous quality checks to ensure that it meets the platform’s high standards. This commitment to quality ensures that customers receive products that are not only stylish but also durable and reliable.
Sustainable and Ethical Sourcing
In today’s world, consumers are increasingly conscious of the environmental and ethical impact of their purchases. Aliasshare Shop addresses these concerns by offering products that are sustainably and ethically sourced. This commitment to responsible sourcing resonates with environmentally conscious shoppers and sets the platform apart from competitors.
Exceptional Customer Service and Community Engagement
Customer satisfaction is at the core of Aliasshare.Shop’s mission. The platform goes above and beyond to ensure that customers have a positive shopping experience and feel valued and appreciated.
Responsive Customer Support
Aliasshare.Shop offers a responsive and helpful customer support team that is available 24/7 to assist with any inquiries or issues. This level of support ensures that customers feel confident and supported throughout their shopping journey.
Building a Loyal Community
Aliasshare.Shop understands the importance of building a loyal customer base. Through engaging content, interactive social media campaigns, and exclusive loyalty programs, the platform fosters a sense of community among its users.
Customer Feedback and Improvement
Feedback from customers is invaluable for continuous improvement. Aliasshare.Shop actively seeks out and acts on customer feedback to enhance its platform and offerings. This commitment to listening and adapting ensures that the platform remains relevant and customer-centric.
The Future of Online Shopping with Aliasshare.Shop
As we look to the future, it’s clear that AI and machine learning will play a pivotal role in shaping the e-commerce landscape. Aliasshare Shop is already leveraging these technologies to provide a superior shopping experience, and its innovative approach is set to redefine online shopping in 2024 and beyond.
AI-Powered Personalization
AI-powered personalization is at the forefront of Aliasshare Shop’s strategy. By analyzing user data and behavior, the platform can deliver highly personalized recommendations and content, creating a shopping experience that feels tailored to each individual.
Virtual Reality Shopping
Virtual reality (VR) is poised to revolutionize online shopping, and Aliasshare Shop is leading the charge. With VR capabilities, users can explore virtual stores, try on products, and make purchases in an immersive environment, bridging the gap between online and in-store shopping.
Sustainable E-Commerce Practices
Sustainability will continue to be a major focus for Aliasshare Shop. The platform is committed to reducing its environmental footprint through eco-friendly packaging, carbon-neutral shipping options, and sustainable product offerings.
SEO and Marketing Strategies for Increased Engagement
Effective SEO and digital marketing strategies are essential for driving traffic and increasing engagement on any e-commerce platform. Aliasshare.Shop employs a range of techniques to ensure that it remains visible and attractive to potential customers.
Content Marketing
Content marketing is a key component of Aliasshare.Shop’s strategy. The platform regularly publishes high-quality blog posts, videos, and social media content that educates and entertains its audience. This content not only drives traffic but also builds brand authority and trust.
Influencer Collaborations
Collaborating with influencers is a powerful way to reach new audiences and build credibility. Aliasshare.Shop partners with influencers in various niches to showcase its products and highlight the unique features of the platform.
Search Engine Optimization (SEO)
SEO is critical for ensuring that Aliasshare.Shop ranks highly in search engine results. The platform employs a range of SEO techniques, including keyword optimization, high-quality backlinks, and on-page SEO, to improve its visibility and attract organic traffic.
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Conclusion
In the competitive world of online shopping, Aliasshare.Shop stands out as a leader in innovation, quality, and customer service. Its cutting-edge features, extensive product range, and commitment to sustainability make it a go-to destination for tech-savvy consumers and e-commerce enthusiasts alike. By continuously improving and adapting to the needs of its users, Aliasshare.Shop is set to shape the future of online shopping in 2024 and beyond.
Frequently Asked Questions
1. What makes Aliasshare.Shop stand out from other online shopping platforms?
Aliasshare.Shop stands out due to its AI-powered personalization, virtual reality shopping experiences, sustainable sourcing practices, and exceptional customer service.
2. How does Aliasshare.Shop ensure product quality?
Each product undergoes rigorous quality checks to meet the platform’s high standards for durability, reliability, and style.
3. What is AI-powered personalization on Aliasshare.Shop?
AI-powered personalization analyzes user data to provide tailored recommendations and content, creating a customized shopping experience.
4. How can I explore virtual reality shopping on Aliasshare.Shop?
Aliasshare.Shop’s VR capabilities allow users to explore virtual stores, try on products, and make purchases in an immersive environment.
5. What are Aliasshare.Shop’s sustainability practices?
Aliasshare.Shop commits to eco-friendly packaging, carbon-neutral shipping, and ethically sourced products to reduce its environmental footprint.
Indoor air quality is an often-overlooked aspect of home maintenance, but it plays a crucial role in both health and comfort. In cities like San Antonio, where dust, allergens, and humidity are common, the cleanliness of your home’s air ducts becomes even more significant. If your HVAC system is circulating dirty air, it could be affecting more than just your comfort — it could also impact your well-being.
Understanding Air Duct Systems
Your HVAC (Heating, Ventilation, and Air Conditioning) system works like the lungs of your home. It draws in air, heats or cools it, and then redistributes it throughout your living space. Over time, dust, dirt, pollen, pet dander, and even mold spores can build up within these air ducts. Every time your system runs, these particles may be released into the air you breathe.
This buildup not only decreases air quality but also forces your HVAC system to work harder, potentially increasing your energy bills and reducing the lifespan of your system. Keeping your air ducts clean is a simple way to enhance your system’s efficiency and improve the overall indoor environment.
The Health Impacts of Poor Indoor Air Quality
When air ducts are dirty, they can contribute to a range of health issues. Allergens, bacteria, and other contaminants can cause respiratory problems, especially for those who already suffer from asthma, allergies, or other breathing conditions. Children and elderly individuals are particularly susceptible to these airborne pollutants.
Signs that your air quality might be compromised include:
- Frequent sneezing or coughing indoors
- Worsening allergy or asthma symptoms
- Persistent headaches or fatigue
- Moldy or dusty odors when the HVAC system is running
Routine air duct cleaning can help remove these irritants and create a healthier living space for you and your family.
Energy Efficiency and Cost Savings
Dirty air ducts can restrict airflow, forcing your HVAC system to work harder to maintain your desired temperature. This inefficiency can lead to higher utility bills and unnecessary wear and tear on your equipment. Clean air ducts help restore peak performance to your HVAC system, potentially saving you money in the long term.
In fact, the U.S. Department of Energy estimates that homeowners can save up to 20% on their energy bill simply by improving the efficiency of their HVAC system — and duct cleaning is one of the easiest ways to do just that.
When Should You Clean Your Air Ducts?
There isn’t a one-size-fits-all timeline, but the National Air Duct Cleaners Association (NADCA) recommends having your air ducts inspected and cleaned every three to five years. However, you may need more frequent cleaning if:
- You’ve recently completed a home renovation
- You have pets that shed
- You or a family member suffers from allergies or respiratory issues
- You notice visible mold growth inside ducts or HVAC components
- Your home has been recently affected by smoke or water damage
Additionally, if you’re moving into a new home, it’s wise to schedule an air duct inspection to ensure you’re starting with a clean system.
Choosing the Right Air Duct Cleaning Service
Not all duct cleaning services are created equal. It’s important to hire a company that uses professional-grade equipment and follows industry standards. Look for services that offer a comprehensive cleaning process, which includes inspecting all components of your HVAC system and removing debris from every part of the ductwork.
Transparency is also key. A trustworthy service will be upfront about their methods, provide before-and-after photos, and give you a clear estimate before starting work.
If you’re looking to improve your indoor air quality, air duct cleaning San Antonio is an essential service to consider. It’s a small investment that can lead to long-term benefits for both your health and your wallet.
Final Thoughts
Maintaining a clean and efficient HVAC system is more than just a matter of comfort — it’s a matter of health. With rising concerns about air quality and airborne contaminants, taking proactive steps like regular duct cleaning can help ensure that the air inside your home is as clean and safe as possible.
Whether you’re dealing with allergies, noticing a spike in your energy bills, or simply want to create a cleaner environment for your loved ones, professional air duct cleaning is a worthwhile step toward a healthier home. In San Antonio, where climate and environmental factors can accelerate duct buildup, staying ahead of the issue can make all the difference.
In today’s competitive online space, Google Ads can deliver fast, measurable results. But while many businesses turn to freelancers for quick fixes or cost savings, the real advantage comes from partnering with an agency Google Ads expert who can offer a full-service, strategic approach. If you’re looking to scale, stay ahead of trends, and get the best return on your ad spend, working with an agency is the smarter move.
The Limitations of Going Solo
Freelancers often focus on implementation, not long-term strategy. While they may manage individual campaigns well, most lack the resources to support a truly integrated and scalable Google Ads program.
Common Freelancer Challenges:
- Narrow skill sets or limited platform expertise
- Reactive rather than proactive campaign management
- No access to shared insights, testing frameworks, or creative teams
- Limited bandwidth during peak seasons or multi-channel rollouts
What You Gain with an Agency Partner
A Google Ads agency offers more than just technical execution. You gain a team that can handle everything from campaign architecture and creative production to data analysis and optimisation.
Full-Service Strategy
Agencies take a holistic view of your digital marketing, aligning Google Ads with SEO, landing page experience, conversion tracking, and remarketing funnels.
Advanced Tools and Insights
Agencies invest in premium tools, AI-driven bidding systems, and multi-platform analytics to optimise your performance across every touchpoint.
Scalable Support
Whether you need to ramp up for a product launch or diversify into multilingual campaigns, an agency has the capacity and talent to scale with your goals.
Creative That Converts
From dynamic ad creative to tailored landing pages, agency teams bring together designers, copywriters, and conversion specialists to build high-impact assets.
Why This Matters for Growth
When your business starts to grow, the cracks in a freelance-led approach start to show. An agency gives you structured campaign oversight, continuity, and a team of specialists who can adapt and innovate with you over time.
Cost vs. Value
Freelancers may seem cheaper up front, but missed opportunities, underperformance, or unoptimised spend can quickly outweigh the initial savings. Agencies focus on long-term ROI, not just cost control.
Grow Smarter, Not Just Faster
If you’re serious about scaling, it’s time to think bigger than task outsourcing. Partnering with an agency for Google Ads unlocks deeper strategy, more consistent performance, and expert support every step of the way.
The digital ad space is only getting more competitive — and your business deserves more than short-term solutions.
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